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The company’s State of EV Charging survey covered more than 200 commercial decision-makers actively deploying charging across sectors including retail, fleets, hospitality, corporate campuses, fuel and convenience sites, and multi-family housing.
BTC POWER reports that 94% of respondents consider EV charging essential to how their organisations operate and compete, while 97% expect to increase investment.
Reliability becomes a stronger purchasing factor
The more useful finding for charger selection is the reported change in why buyers switch suppliers. According to BTC POWER, performance and reliability now rank ahead of cost as the main reasons charging operators change vendors.
That reflects a familiar whole-life cost issue. A charger with a lower purchase price can become more expensive if downtime, repeated maintenance visits, poor software performance or unavailable charging bays affect the site once it is operational.
The survey also found that 60% of respondents prefer a full-service partner covering planning through ongoing support, compared with 17% who prefer a hardware-only provider. That suggests service capability is becoming part of the procurement decision rather than something considered after installation.
Charging is increasingly treated as a long-term asset
The investment figures indicate that the organisations surveyed are generally planning to expand rather than treat their first charging projects as isolated trials. BTC POWER says 66% are very likely to increase spending, while 92% report a significant or moderate positive impact from their existing charging programmes.
For specifiers and operators, that makes decisions around maintainability, backend support, spare parts, remote diagnostics and supplier capability increasingly relevant. Equipment may remain in service for many years, while charging demand and software requirements continue to change around it.
This moves procurement away from comparing headline power and purchase price alone and towards assessing the charger as part of an operational system.
The survey should be read with some caution
The findings are useful, but they should not be treated as independent evidence of the entire commercial charging market. The study is proprietary research released by BTC POWER, a charging equipment manufacturer, and the published announcement does not provide enough methodological detail to judge how representative the sample is of all commercial charging buyers.
Respondents were also organisations already active in deploying charging infrastructure, which is likely to produce a more positive view of future charging investment than a survey of the wider commercial property or fleet market.
The strongest value of the research is therefore not the headline 94% figure. It is the indication that experienced charging buyers are increasingly looking beyond initial hardware cost and paying closer attention to reliability, support and the practical performance of infrastructure after it has been installed.
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